Last updated: January 27, 2026
1. Introduction
My Self Tree (“we”, “us”, “our”) is operated by an individual creator based in the Slovak Republic. We respect your privacy and are committed to protecting your personal data in accordance with the General Data Protection Regulation (GDPR) and applicable Slovak law.
This policy explains what data we collect, why we collect it, and what we do with it.
2. What Data We Collect
Email address — collected when you sign up for product notifications or contact us directly.
Order information — when you make a purchase, Lemon Squeezy (our Merchant of Record) processes the transaction. We receive confirmation of your purchase and your email address. We do not receive or store your payment card details at any point.
Technical data — basic data such as IP address, browser type, and device information may be collected automatically through standard website tools.
Analytics data — if analytics are enabled on this website, we may collect anonymized usage data to understand how the site is used. No personally identifiable information is included in this data.
3. Cookies
This website uses cookies for basic functionality and analytics. We use Google Analytics to collect anonymized data about how visitors use this website — such as pages visited, time spent, and general location by country. This data does not identify you personally. Google Analytics may store cookies on your device for this purpose. Please see our Cookie Policy for details, and use the cookie consent tool on this website to manage your preferences.
4. How We Use Your Data
We use your data only for the following purposes:
- To deliver access to products you have purchased
- To send a single notification email when a new product becomes available, if you have opted in
- To respond to support or general inquiries
- To maintain basic website security and functionality
- To comply with legal obligations
We do not use your data for advertising, profiling, or any automated decision-making.
5. Legal Basis for Processing (GDPR)
We process your personal data on the following legal bases:
- Contract performance — to fulfill your purchase and deliver the product you bought
- Consent — for optional email notifications you have explicitly signed up for
- Legitimate interests — for basic website security and analytics
- Legal obligation — where required by applicable law
6. Data Sharing
We share data with third parties only where necessary:
- Lemon Squeezy — processes all payments and acts as Merchant of Record. They handle billing, tax compliance, and transaction records under their own privacy policy.
- Email service provider — used to deliver purchase confirmation and, where applicable, notification emails.
- Google Analytics — we use Google Analytics to understand how this website is used. Data collected is anonymized and processed by Google under their own privacy policy. Google may transfer this data outside the European Economic Area. For more information, see Google’s Privacy Policy at policies.google.com.
We do not sell, rent, or trade your personal data to any third party.
7. Data Retention
We retain your email address for notification purposes until you withdraw consent or request deletion. Order-related data is retained as required by applicable tax and accounting law. All other data is deleted when it is no longer needed for the purpose it was collected.
8. Your Rights
Under GDPR you have the right to:
- Access the personal data we hold about you
- Request correction of inaccurate data
- Request deletion of your data
- Object to or restrict certain types of processing
- Withdraw consent at any time, where processing is based on consent
- Lodge a complaint with a supervisory authority
If you are based in the Slovak Republic, the relevant supervisory authority is the Office for Personal Data Protection of the Slovak Republic (dataprotection.gov.sk). If you are based elsewhere in the EU, you may contact your national data protection authority.
9. International Data Transfers
Some of our third-party service providers may process data outside the European Economic Area. Where this occurs, we rely on providers who maintain appropriate safeguards such as Standard Contractual Clauses or equivalent mechanisms recognized under GDPR.
10. Contact
For any privacy-related questions or to exercise your rights, contact us at info@myselftree.com. We will respond within 30 days.